Create an accessible holiday fundraising campaign capable of increasing donor participation during the highly competitive year-end giving season.
Developed and launched a virtual Holiday Pop-Up Shoppe featuring limited-edition handcrafted wooden ornaments created in support of the organization’s mission.
Using the GiveSmart platform, supporters could browse, purchase, and share ornament offerings online, creating a convenient holiday giving experience that expanded participation through digital engagement and word-of-mouth promotion.
The handcrafted ornaments tapped into themes of tradition, gift-giving, and community, providing supporters with a tangible way to support the organization during the holiday season.
The Virtual Holiday Pop-Up Shoppe generated nearly $10,000 in fundraising revenue while requiring minimal operational overhead.
The campaign expanded year-end donor participation, attracted support from both existing and new audiences, and demonstrated how a simple volunteer-driven idea could be transformed into a successful seasonal fundraising initiative.
