pets-ah-palooza

geneva, il

opportunity/challenge

Leverage a high-profile community festival to drive brand awareness.

response/solution

Embrace the public’s love of animals by hosting a pet extravaganza packed full of pet resources, shopping, entertainment, and informational breakout sessions.

Held in a local minor-league baseball stadium, this free event celebrated the human-animal bond andwelcomed people and their pets.

vendors & Sponsors

Venue: Northwestern Medicine Field

Entertainment: The Canine Stars

Golf Carts: Drivers Golf Carts

Lure Course: Michelle Adams

Media: Roz Varon, ABC7; Daily Herald; Lisa Allen, 101.9fm, THE MIX

Shirts: Print Loop

Speakers: DuPage County Sheriff’s Office Search & Rescue (Deputy Culver & Tilly)

Tents: Affordable Party Tent Rentals

Venue: Northwestern Medicine Field

Treiball Tank & Agility Course: Andy Salis

Outcome/Results

The all-day festival attracted 3000+ attendees, many of which arrived with their pets. From cats in strollers, to a pig, and hundreds of dogs, there was something for everyone!

Client booths punctuated the venue and provided resources on vet care, small mammals, cats, dogs, human services programs, animal therapy and more.

People enjoyed performances by “The Canine Stars”, educational sessions on varied pet topics (how to get certified to do therapy work, how to keep pets safe from coyotes, enrichment, etc.), guest speakers and a marketplace of 100 vendors.

Dogs enjoyed treibball, behavior training classes, agility and lure courses. The reach extended well beyond the traditional service areas for the client yielding a new demographic to explore.