Envigo Beagle Reunion

elgin, il

Outcome/Results

This event attracted several hundred guests including over 80 Envigo Beagle and their families. Robust media coverage offered a happy conclusion to the horrifying story. Anderson Humane, having conducted the nation’s 3rd largest Envigo rescue, was lauded as a superhero in the world of animal welfare, experienced an uptick in donations and adoptions, garnered substantial media coverage and fostered strong relations among the Envigo Beagle adopters.

Communications, Links & Media

opportunity/challenge

In August and September of 2022, the client was part of a nation-wide effort to rescue over 4000 Beagles from the Envigo facility in Virginia.

In partnership with Brilliance Subaru, they rescued 166 Beagles.

Dogs that had never been outside, touched ground or experienced affection were met by hundreds of supporters and placed in loving homes to live out the rest of their lives.

Because of the intense public interest of this nation-wide rescue, there was an opportunity to educate the public on the costs and efforts associated with what goes into conducting large-scale rescues as well as leverage media interest in what happened to these dogs.

response/solution

The event, From Number to Name, celebrated the community that gave these dogs, known only by the numbers tattooed in their ear, a name.

The layout of the venue walked attendees through the journey as had been experienced by the Beagles themselves.

Attractions highlighted each stop on the journey: The Issue, The Transport, The Arrival, Medical Processing, Training & Enrichment, Going Home.

Adopters were given Human Society of the US genealogy records for their dogs (to find siblings & parents) and were encouraged to share their stories on the “Survivor’s Stage”.