Each quarter, select executives across the country were sent a 4-page cover-wrapped issue of FORTUNE magazine.
Targeted messaging highlighted specific areas of the client’s suite of services (leasing, network, business continuity, asset management).
Recipients were sent follow-up invitations to attend regional receptions/roundtables offering them a chance to network with their peers and build relationships with the client’s salesforce.
Subscriptions were given to a total of 277 executives.
Overall campaign feedback was positive and regional receptions were well attended.
Dialogue from roundtables resulted in the production of a newsletter called, “The Independent” in deference to the client’s independent stance on technology brands.
Several customer conference guest speakers and public testimonials were secured.
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